If you’ve made any tweaks to your website, your traffic report will verify it’s success or failure. Validate the success/failure of any modification: It provides you with demographic and behavioral information about your visitors that you can leverage to optimize your site for increased engagement and conversions.
Monitoring web traffic and mapping onsite behavior helps you get to know your visitors better.
It’s imperative to continually track and measure website traffic to: Analyze visitor behavior: Measuring website traffic helps unlock a goldmine of insights about your visitors, therefore helping you figure out what works and what doesn’t to build a highly-engaging website that ultimately drives better conversions. 3 reasons why it’s important to measure web traffic Therefore, driving quality website traffic will continue to remain a priority for business growth in the age of digital. As it indicates both the organic popularity of a brand and the efficacy of its online marketing efforts, website traffic is a critical metric for any business. Measured in visits or sessions, website traffic simply refers to the number of visitors a particular website receives.
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